You don’t understand, OJ: people are paying to see me.

To the surprise of only those who believe in Santa Claus, ESPN is reporting that surefire NBA lottery pick O.J. Mayo received gifts—including hotel rooms, clothes, and a flat screen TV—from representatives of sports agents while he was at USC. Today, we get NCAA president Myles Brand’s reaction:

“This is not acceptable behavior and on occasion, it’s illegal. You get thrown in jail if you rob a bank, but people keep robbing banks. The fact of the matter is these kinds of activities are unacceptable, they are unfortunate. We expect the schools to enforce the rules and protect our student-athletes.”

Brand added that he’d like to see the NBA set up a rule whereby players are required to stay in college “two, three, or four years.”

While I can’t find the original article, it appears that, as of 2006, the NCAA was paying Myles Brand $895,000 a year. (Similarly, USC head coach Tim Floyd has a base salary of $850,000.) That same year, Brand delivered a speech defending the NCAA’s pursuit of increased revenues and dismissing complaints that the association’s commercialism was inappropriate. “Nonsense,” he said. ” ‘Amateur’ defines the participants, not the enterprise.”

Brand is right that it’s “unacceptable” for Rodney Guillory, the guy buying Mayo the gifts, to try to funnel the payments through allegedly non-profit shadow corporations. But remember that the NCAA is a tax-exempt organization–one with roughly $500 million a year in revenue and regular million dollar payouts for besuited blowhards. It provides vicarious thrills and bragging rights to the privileged segment of American society that call themselves alumni through a business model that compensates the athletes—the main attraction—at a tiny fraction of their market value. (Mayo could make a pretty compelling case that the value of his scholarship is less than .5% of what he would have made with an NBA contract and endorsement deals last year.) And of course, out of his boundless magnanimity and benevolent paternalism, Brand would like to protect guys like Mayo by requiring them to stay in school for four years.

So I say, here’s to you, O.J. Mayo. Way to get yours. Don’t bother denying it. Don’t act demure or contrite. Be honest: tell them Myles Brand and the rest of the NCAA are a bunch of wrinkled, profiteering, bloviating douche bags, peddling nostalgia for pennies on the dollar that should be yours. The next time some inflated sports-world muckraker confronts you with evidence that you got paid, tell ‘em the truth. You’re a baller and you want to get paid like one.

This entry was posted on Wednesday, May 14th, 2008 at 10:54 am and is filed under Dumb Ideas, Corruption, Roundball. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.